Bank for the Buck may be a rather inelegantly-named book, but it makes for a delightful read. There is no jargon, no confusing terminology, no beating around the bush with arcane detail. Every story or sub-story in the book is anecdotal, easy to comprehend and savour.
There are some stories, which are just waiting to be told. The success of the HDFC Bank was one such story.
The book is about HDFC Bank, the first set of new banks that started operations in India around the mid-nineties. It explains about the process of building a sound, efficient and technology-based bank in the private sector.
I am sure many would remember those days when bank employees from tellers to managers were in great demand in the matrimony market. They were appreciated as sons-in-law, which according to many people, would give girls’ family status as well as dignity. Technology and product innovation were unheard in those days.
It’s rare to come across books on Indian businesses that make a compelling read. Most are packed with jargon, making it difficult for normal readers to follow.
This is one of the most fascinating stories of corporate India. A real life story of one of India’s most highly respected financial brand, HDFC Bank. I came across this book and by the time I was done reading the reviews on the back page, I was hooked.